Darren Fowler, owner of Clipso London, recently headed to Italy to present a masterclass in London Style to 40 salon owners.
With London renowned not just as the fashion capital of the world but also a centre of hair excellence, the eyes of the world are always on the Brits. As a regular backstage at London Fashion Week, Darren was the ideal candidate to give Italian delegates a whistlestop tour through London tribes and the city’s renowned street style looks.
Stylist Lee Lapthorne, make-up artist Nora Nona and photographer Armin Weisheit were also on hand to help bring five looks to life at the event, which was organised by L’Oreal Professionnel Italy.
The tribes the trio presented were based on iconic London areas, with looks to match. The South East London tribe featured low-key middle partings and skinny braids while the West End tribe was all about put-together, high-end finishes. Shoreditch’s tribe saw the ever-prevalent top-knot coated with gel, Camden oozed grungy texture and Dalston focused on pastel colour and fringes.
“This was a really exciting opportunity for us as a brand and for the guests who attended,” said Darren. “I pulled together a great team of creative experts to ensure that the Italian guests experienced a truly creative weekend. There were lots of demonstrations and hands on activities to get the stylists really behind the seminar. The feedback was extremely positive and we’re looking forward to progressing this forward for future international guests.”